Marketing students are working to create a new school store that will offer different wares that could include treats, clothing and more.
While it has not been approved yet, the students are doing research to create a pitch to school administrators. If approved, the store is expected to have a slow start in the springtime.
To help develop an idea of what students may want sold, the marketing classes sent out a survey to all high school students. Junior marketing student Rachel Eden provided insight on the feedback they have received so far.
“So far from our results, apparel such as sweatshirts and pajama pants seem to do the best,” Eden said. “However, we would like to expand to snacks and drinks, but we do have to check more into limitations.”
As of Oct. 31, there have been 433 responses to the survey, which is around half of the student body. The marketing class is still looking for more responses.
“We do review the responses of the survey every day at the start of our marketing class,” Eden explained. “This helps us see which products will be a big seller in our store, but also products that do not have high ratings that will not do well in our store.”
Business teacher Angela Edel, who runs the marketing class, hopes for even more student body opinions.
“We would love to have full student body response,” Edel said. “The more responses that students can complete, the better offerings we can provide for everybody that is looking for something at the school store.”
So far, many students have responded that they would like to see items like seasonal drinks, cookies and sweatpants sold in the $1-$25 price range. Edel shared concern with selling food and drink items.
“…we want to make sure that there’s no overlap with the student cafeteria,” Edel said. “We don’t want to take profits from them as well.” To counteract this problem, the marketing students are considering not selling items during lunch periods.
Despite potentially not being open during lunches, Edel still believes that many students would utilize the store.
“I think it’s going to start slow because it’s new, and the more spirit that it generates, the more products that the students actually want,” Edel said. “I think we’ll see foot traffic increase throughout that.”
Eden also shared her confidence in the idea, noting the different items that are being considered.
“Throughout our classes, we have talked about different items within the store,” Eden said. “This includes food, drinks, apparel, bracelets and more! The store [would provide] students with apparel to wear to sports games, band concerts, performances, clubs, and so much more…”
Although the store is still in development, the business students are diligently preparing a pitch for the administration to open it.
