Onward is a book that embodies progress, perseverance, and facing adversity without losing core values.

In 2008, the country was facing one of the worst economic situations since the Great Depression.

During that time, Howard Schultz, the man who bought out Starbucks in the 1980s, decided to return as ceo in order to attempt to save Starbucks from itself.

For his return, Schultz wanted to transform what Starbucks had become back into what it was founded to be.

The book travels through Starbucks lowest points and its attempt to climb to the top.

Schultz and his team created what they called the Transformation Agenda where they highlighted their goals and the steps they had to take to achieve them.

One of Starbucks truest qualities is to be connected with the human spirit.

In order for Starbucks to truly prosper, it needs to maintain three traits: inspire their partners to create a better customer experience, put the customers first and connect with them on an emotional level, and “be the undisputed coffee authority” in terms of highest quality and innovation.

What was driving Starbucks in the ground was its decision to expand quickly and leave behind its core values.

In order for Starbucks to regain the trust of consumers, Schultz was adamant that it had to remain true to its core values.

In order to prosper in anything, people must not stray from what separates them from the rest and not focus so much on what is expected of them by society.

This book should be on the shelves of business minded readers who are looking to be inspired.